Bluepharma specialized in importing and distributing of fast moving consumer goods (FMCG), personal care products, baby products, medical devices, cosmetics and perfumes.
Brands are distributed by Bluepharma
- FMCG Goods:
Gillette, Oral B, Eveline cosmetics, Crest, Colgate, Signal, Listerine, Vaseline, Lifebuoy, Dabur, Lux, Sunsilk, Head & Shoulders, Pantene, Clear, Rexona, Dove, Old Spice,Herbal essences, Palmolive, axe, Nivea, Adidas.
- Original shavers:
Braun, Philips, Panasonic
- Baby products:
Evon baby, Johnson & Johnson product.
- Perfumes and air fresheners:
Febreze, Airwick, Armaf.
In addition to sugar free products, pest control products, medical devices and cotton accessories.
(((((((((We consider health first))))))))))))
We work to provide quality products that contribute to the
Health of people and make their lives easier.
Sustainable Action Plan
The Plan of Action focuses on three objectives:
1. Attention to people’s health as our first priority.
2. Offering quality products at competitive prices that meet the needs of the largest segment of society.
3. 100% our resources are safe and secure for people and the environment and are authorized and registered with the Ministry of Health and relevant ministries.
We will provide branded products and services of superior quality and value that improve the lives of the world’s consumer.
As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.
- We always try to do the right thing.
- We are frank and direct with each other.
- We work within the framework of the law and its spirit.
- We uphold the values and principles of Bluepharma in all our actions and all our decisions taken.
- We work on the basis of information and intellectual integrity in advocating our proposals, including recognition of risks.
- We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results.
- We have a clear vision of where we are going.
- We focus our resources to achieve leadership objectives and strategies.
- We develop the capability to deliver our strategies and eliminate organizational barriers.
- We accept personal accountability to meet the business needs, improve our systems and help others to improve their effectiveness.
- We all act like owners, treating the company’s assets as our own and behaving with the company’s long-term success in mind.
4 – Passion for winning:
- We are determined to be the best at doing what matter most.
- We have a healthy dissatisfaction with the status quoi.
- We have a compelling desire to improve and to win in the marketplace.
- We respect the staff of Bluepharma as we respect customers and consumers and treat them as we should deal with them.
- We have great confidence in the capabilities and intentions.
- We have confidence that people work best when there is foundation of trust.
1. We show respect for all individuals.
- We believe that all individuals want and are able to contribute to their full potential.
- We value the differences.
- We inspire people and help them to achieve high expectations, standards and challenging goals.
- We are honest with people about their performance.
2 – The interests of the company and individuals are inseparable from each other.
- We believe that doing what is right and fair for business will lead to mutual success for both company and individuals.
3. We strategically focus on our work.
- We do business and seek work that is value added to us.
- We are simplifying our current work and standardizing our work as much as possible.
4.Innovation is the cornerstone of our success.
- We place a great value, new consumer innovations.
5. We are externally focused:
- We develop an superior understanding of consumer behavior and needs.
- We create and deliver products, packing and concepts that build winning brand equities.
- We develop close and mutually productive relationship with our customers and suppliers.
- We believe it is the responsibility of all individuals to constantly develop themselves and we encourage all individuals to discriminate and expect to achieve technical and operational discrimination.
- We are full and good citizens.
6 – We value the personal Mastery:
- We believe that there is a clear responsibility for all individuals to develop themselves and develop others.
- We always encourage and expect technical mastery and excellence.
7. We seek to be the best.
- We strive to be the best in all areas of strategic importance to the company.
- We learn from both our successes and our failures.
8. Mutual cooperation is our way of success.
- We deal with all business units associated with us functionally and geographically with confidence and credibility.
- We are proud of the results that come from applying the ideas of others.
- We build strong relationships with all parties who share our goals with consumers, suppliers, universities and governments
Facts & Commercials
- Our products cover all cities in the Syrian Arab Republic, Lebanon, agent in Iraq.
- Fifteen employees working in the Bluepharma store.
- 30% of the staff is women.
- In 2018, the distribution network of our products was completed in Homs city and their countryside, with 4 distributing cars and 8 sales man and women.
- We have a customer base of about 1022 customers distributed as follows:
- We have about 12 wholesale customers distributed in all governorates.
- We have about 10 malls and a large and small supermarket in the city of Homs and its countryside.
- We have 1000 pharmacists in the city of Homs in four categories:
A+/ A / B+/B/C+.